Yes, it reads “tamaya” in hiragana.
“Tama” means jewel or ball (e.g, baseball), “ya” added means a store. The kanji in the center reads “tama” and means jewel or ball as well.
As a bit of trivia, in Japan during the Edo period, Tamaya was the name of a famous fireworks store. At the start of warm weather, there would be a fireworks competition between Tamaya and another store called Kagiya (I guess it means Keystore, here “key” could be for a lock but also relates to the key to a problem or the key to success). I mention this in case there might be a connection with whatever is the linked game (if it is a game token).